In November, two Stuart students attended Social Media Week, a week-long series of events that takes place in cities around the world featuring experts, iconic brands, and leading thinkers sharing their ideas and inspiration. Egzon Berisha and Yange Liang attended the conference in Chicago and spent the week in a variety of sessions ranging from social intelligence, infographics, and artificial intelligence in marketing.
"My favorite session was one of the first sessions that I attended - Top Tech Trends for 2016 by the CEO of the famous 1871, Howard Tullman," said Berisha, M.B.A candidate. "He showed the Top Tech Trends and he followed them with real examples that he has been exposed to. He presented in a manner that we could truly understand and somehow apply or comply with them in our future endeavours."
Berisha liked that the sessions were presented by field experts and were discussing topics they already applied them in their own business or companies.
"My long-term goal is to own my own business and after attending all these session, I am more aware how important is for a business not just to be present on social media, but also use them strategically for its benefit," he said.
Liange, a student in the Marketing Analytics master's program, ranked a session titled "Infographics -- How to Easily Turn Content into Visuals People Will Want to Like and Share" at the top of his list for favorite sessions.
"I loved this lecture not only because they had a very informative lecture, trends and data, but also they listed many tools they are using, which is quite useful," he said. "As a marketing student and a future marketing specialist, we always need to do presentations. Infographics [are] really useful for us to improve our skills in this part."
Liange was suprised to learn about the popularity of Snapchat in the U.S. in many of the sessions at the conference.
"As you know, because of the Chinese Great Firewall, we are not able to sign in Facebook, Twitter or Instagram in China. As a substitute, for Facebook, we have Renren. For Twitter, we have Weibo. For Instagram, we have Moment. However, for Snapchat, we still don't have an app with similar function. After heard the popularity of Snapchat, I'm very curious about the reason. Now, I already downloaded Snapchat and [will] try to figure out why it is so attractive."
Both students agreed the conference would be useful to other students at Stuart.
"I would absolutely recommend the conference to other students. It is a great chance to experience a global conference and workshop, and a great opportunity for networking," said Berisha.
"Actually, a week is even not enough for me," Liange added. "With so much useful information, I may go again next year."