Siva K. Balasubramanian
Siva Balasubramanian is the Harold L. Stuart Endowed Chair in Business, the Director of Stuart School Management Science Programs and Faculty Review, and the Deputy Vice Provost (University Accreditation). Dr. Balasubramanian’s career as a manager, educator, and academic administrator spans over three decades. He has previously taught at University of Iowa, University of Alberta, and Maastricht School of Management. Prior to joining Stuart, he served as Henry J. Rehn Professor at the College of Business, Southern Illinois University, Carbondale.
Dr. Balasubramanian is the recipient of the prestigious Fulbright Research Chair award, in addition to several competitive research grants. He serves as a member of the editorial board at leading journals and regional editor for North America for the British Food Journal.
Dr. Balasubramanian's research interests focus on marketing communications (with an emphasis on product placements and public policy issues), diffusion of new product innovations and advanced research/measurement tools in marketing. His work has been published in leading marketing and advertising journals, including Journal of Marketing, International Journal of Research in Marketing, and Journal of Advertising. His research has received funding from private foundations, nonprofits, business firms, and state agencies.
In addition to teaching undergraduate, M.B.A., and doctoral classes on campus, he frequently conducts business seminars for senior corporate executives in the U.S. and abroad. Additionally, he serves as a business consultant to clients ranging from large corporations to government agencies. Prior to entering academia, Dr. Balasubramanian worked for several years as a marketing/sales executive.
Consumer Information Search
Marketing Communications (e.g., Product Placements)
New Product Diffusion
Advanced Measurement Methods