Dinakar Jayarajan is Assistant Professor of Marketing at the Stuart School of Business. His research focuses on the use of quantitative models to analyze marketing problems. His current research looks at how the used car market affects different aspects of the new product market. Apart from the car market, his research spans other markets such as grocery stores and online marketplaces.
Before joining the Ph.D. program at USC, he worked as a Scientist at the Center for Artificial Intelligence and Robotics (CAIR) and as a Programmer with the Kerala University Computer Center.